5% for Animals Always: At the heart of Auntie Rana’s is a promise: 5% of profits will always go toward protecting animals and their habitats. This is not a campaign, it is a permanent commitment built into who we are.

Transparency: We believe in earning trust through openness. Every dollar we donate is tracked, with progress reports and updates so our community can see the tangible impact of their support.

Protecting Wildlife: Our funds go directly to initiatives that safeguard endangered species and restore ecosystems. We proudly partner with Wildlife SOS in India & Wildlife Alliance in Cambodia, we help sustain sanctuaries, rescue efforts, and rehabilitation programs that make a lasting difference for animals such as Asian elephants, Bengal tigers, pangolins, clouded leopards, and many others that may not be well known but face critical threats in the wild.

Living Our Values: Protecting wildlife reflects the values at the core of Auntie Rana’s: compassion, responsibility, and the recognition that all life is interconnected

A Legacy of Wildlife Protection: Our grandparents dedicated themselves to protecting people and wildlife in Bangladesh. They created spaces where animals such as the Hill myna, Asian elephant, and macaques could be cared for and rehabilitated. That early commitment to animal welfare shaped Auntie Rana’s youth, and today she and her sons are carrying that legacy forward through Auntie Rana’s brand, working to create a greater impact on nature and wildlife than ever before.

Auntie Rana’s Childhood: We give 5% to animal causes because it’s deeply personal. Auntie Rana saw the forests and wildlife of her childhood in Bangladesh disappear as land was cleared for roads, buildings, and unchecked growth. That loss stayed with her.
Protecting the Disappearing: From elephants and gibbons to myans and fishing cats, the animals that once filled her childhood with wonder are now disappearing, driving her passion to protect them.

Purposeful Giving: At Auntie Rana's, we wanted giving back to be an authentic part of our brand. It's not about blindly donating for marketing purposes—it’s about creating a vehicle for positive change.

Sanctuary Partnerships: By working with Wildlife SOS in India & Wildlife Alliance in Cambodia, we channel resources into established sanctuaries that provide urgent protection and care for threatened and displaced wildlife.

Rehabilitation Focus: We back efforts that specialize in giving animals a second chance, from sloth bears, tigers, and elephants, to gibbons, pangolins and freshwater turtles, along with many lesser-known species that rarely receive attention but face critical threats.

Start-to-Finish Projects: Our commitment extends from immediate rescue to lasting recovery, supporting initiatives that restore habitats, expand safe spaces, and create the conditions for wildlife to thrive over the long term.

Transparency: Every contribution is carefully tracked, with open reporting and regular updates so that the impact of our conservation work is visible and accountable.

Asian Elephants: In India, Cambodia, and across Southeast Asia, elephants struggle with shrinking habitats and conflict with people. Safe spaces and long-term care are needed to secure their future.

Bengal Tigers: In Bangladesh and India, tigers face mounting pressure from poaching and loss of land. Protecting the Sundarbans and other forests is key to their survival.

Clouded Leopards and Gibbons: In Cambodia, Laos, and Myanmar, these rare forest animals are pushed closer to danger as their habitats disappear. Restoring environments and stronger protections can give them a chance to thrive.

River Dolphins: In Bangladesh, Cambodia, and Myanmar, river dolphins are threatened by changes to their waterways. Healthier rivers and careful stewardship are vital to keep them alive.

Saltwater Crocodiles & Beyond: In Bangladesh, Cambodia, and throughout Southeast Asia’s coasts, crocodiles and other lesser-known species face conflict and environmental loss. Preserving nesting grounds and habitats will help protect them for the future.

Orcas: Along the Pacific Northwest and Alaskan coasts, orcas face threats from declining salmon populations, ocean noise, and pollution. Protecting their food sources and marine habitats is essential for their survival.

Gray Wolves: In the United States and Canada, wolves live under constant pressure from shrinking ranges and conflict with people. Safe corridors and balanced management are essential for their future.

Grizzly Bears: In Alaska, Western Canada, and the Rocky Mountains, grizzlies are threatened by habitat loss and human encroachment. Preserving wild spaces ensures they remain part of the wilderness.

Sea Turtles: Along the coasts of Florida, Mexico, and the Caribbean, sea turtles face risks from pollution, fishing nets, and loss of nesting beaches. Safeguarding shorelines and oceans is critical for their survival.

Bison & Beyond: Across the Great Plains and Canada, bison and other native species are slowly recovering after centuries of decline. Restoring grasslands and protected lands helps them and many others thrive again.

where we come from, and what we stand for